Back Current is an athletic brand inspired by everyday resilience, believing every person overcoming challenges is an athlete. Its clean, modern logo and earthy color palette reflect authenticity and respect for nature, with garments made from organic cotton and mineral dyes. Two exclusive fonts—one for striking titles, another for clear text—ensure a distinct visual identity. Strict guidelines keep the look unified and memorable. Back Current fuses storytelling, sustainability, and design to inspire an empowered, active community. Check the website and Instagram page